Having worked with many leading retailers, providing Retail Cybersecurity and helping them to secure their data, we understand your need to protect your company’s valuable, competitive edge and profitability. And, you will require data security solutions that are flexible, transparent to applications and able to accommodate multiple situations.
The capabilities of cybersecurity criminals mean; it’s not “if” but “when” a breach will occur and as such retailers recognise their data isn’t safe, and this threatens their profitability.
The retail sector relies heavily on the analysis of customer behaviour in order to understand how best to target the market. This means that through either footfall technology, till technology or loyalty card schemes, they gather vast amounts of Personally Identifiable Information. Under the GDPR, risks associated with gathering and holding such data are vastly increased. Therefore, the need to control who or what is accessing the data becomes more prevalent and the ability to track, find and delete data are of paramount importance.
The challenge is not only within your organisation but with those you share data (such as marketing agencies) are also GDPR compliant, for a breach to the data at any point in its existence results in joint culpability. Marketing agencies must, therefore, ensure that their Data Privacy standards stand up to the highest scrutiny. If they fall behind the competition, and not achieve compliance, they will lose out to their competitors for new and even existing business.
However; it is not only about GDPR or PCI DSS compliance that the retail market needs to be concerned with. Other areas such as contract confidentiality, internal fraud, financial data leakage and breaches of confidentiality around Health and Safety are also significant challenges.
It is with these many burdens that a joined-up approach to data security is required.
Our Solution for Retail Cybersecurity
At Digital Pathways we have a range of solutions that can provide you with controls to data. Our approach will not break any of your business processes or introducing complex technical procedures that may hamper your business activity.